You Might as Well-Known: Highlights of IPOPHL’s Rules on the Register of Well-Known Marks
You Might as Well-Known: Highlights of IPOPHL’s Rules on the Register of Well-Known Marks By: Atty. Luis Teodoro B. Pascua Well-known Marks are a subset of trademarks that possess a high degree of reputation, recognition, and consequently, protection. In the Philippines, well-known marks, “whether registered or unregistered, is afforded substantial legal protection by granting the […]
Paradigm Shift: Institutionalizing Non-Traditional Visual Trademarks in the Philippines
by: Atty. Andre Jose H. Surigao In the Philippines, a trademark is often associated with just words, symbols, logos, design, or a combination of these. Such is the general notion despite the broad definition of “trademark” under Philippine laws, i.e., any visible sign capable of distinguishing the goods of an enterprise. Change, however, may come […]