ArticlesParadigm Shift: Institutionalizing Non-Traditional Visual Trademarks in the Philippines
by: Atty. Andre Jose H. Surigao In the Philippines, a trademark is often associated with just words, symbols, logos, design, or a combination of these. Such is the general notion despite the broad definition of “trademark” under Philippine laws, i.e., any visible sign capable of distinguishing the goods of an enterprise. Change, however, may come...